About

AdsInteractive is a solution using computer vision and augmented reality technologies for creating interactive multimedia installations that react to movements of people. Such installations can be used for interactive dynamic advertising to communicate with consumers to promote products, brands, services. Main advantage of interactive advertising is that interactivity attracts people so they spend more time playing and looking at promotional product. To create interactive installation you need just a PC, Web-cam and display (TV, projector).

Interactive advertising campaign can be implemented in one of two flavors depending on your needs.  One possible solution is to use standard effects which comes with software. Main features of such solution:

• inexpensive but effective
• easy to install
• attractive

Such solution may fit for small shops to place TV in their window and display advertising in their window. Also it may be used as a background for various events to amuse people during breaks.

Custom solution may be created for companies with bigger budget, thus increasing quality of advertising. Such interactive advertisings are:

• unique
• may have more interesting interactions
• more memorable

In any case, creative installations can also become viral and be spread by various media channels like “YouTube” or mass media increasing effect of advertising.